I thought that it was a good idea to research the music videos that Jungle Doctors have already produced, as this could help Anna and I with our footage and how we present our Edit. The two videos were made in 2012 one for their song 'Landslide' and the other for 'Boat Song'.
Landslide was the first video produced by Jungle Doctors. It begins with the raw sound of the location, and the track does not begin until it is placed in the turn table. This aspect links to our music video, as our track does not begin until our character has placed her headphones in her ears. The first shot is that of the shed in which 'the magic of the band happens'. The video was produced by members of the band, it is a montage of the band and their daily lives, it is an introduction to the fans of what Jungle Doctors are like. It is not a serious professional video, which, for example, can be seen through the shaky camera technique. The footage of them performing at a gig I feel is very effective, as it lets the audience know that although they are messing about and having fun in the video, they do take their jobs seriously, and when it comes down to performing for a crowd they are focused. Anna and I contacted the band asking when their next gigs were as we wanted to film some of their performances, and also possibly interviewing them afterwards, unfortunately the band never replied to our email.
Although the band have already produced a music video for Boat Song, Anna and I felt that we could make a completely different interpretation of the song. This video was made after that of Landslide, this can be seen through the fact that it has a professional feel to it. The band are in the same location, with the same types of shots, giving it a minimalist feel; it is just the band, their instruments and their voices. Looking at the comments on youtube, one stood out to me which I quite agreed with; 'you sing about a boat, but I do not see a boat once'. This is helpful for Anna and I as by exhibiting boats and other aspects relating to them, we are providing for that fan. Who's few on the song, may be improved by our development of the music video. 
If you are discussing Jungle Doctor's music videos in your evaluation or in an exam remember to explain that the first music video is a mixture of performance cutting to out takes of the band. The images of Mac Donald's indicates their lifestyle choices and that they're marketing their music to an undiscerning 15-18 demographic.
ReplyDeleteThe second music video is all performance thus the band are marketing themselves as serious musicians. Do watch your use of media language.
File under G324 Research into music videos. Thanks.