Research on Publics views on Jungle Doctors

I have chosen to do some independent primary research on the public's view of Jungle Doctors and my target audience. I have submitted an idea of some of the questions I asked my member of the public, but when on location I changed and developed some of them. I recorded the target audiences responses on my video camera, this was so I had evidence of my research, and a unique way of presenting my responses. Hopefully the results of this questionnaire will help me with regards to my planning and editing. I wanted to ask at least seven individuals from our target audience, however due to lack of time, I chose just one member. furthermore I made sure that she was part of our niche group (Female, white British, 15 - 18 years old), as so, once getting the results, Anna and I could relate the information back to our work, and improve or add certain aspects to appeal to our chosen demographic. 

Name: Thea Kerrison

Gender: Female 

Age: 17 

I began with a simple question, as to what magazines the individual reads, Thea explained that she reads celebrity magazines often, which highlight the fact that many individuals style is inspired by iconic characters (celebrities). This links as well with fashion magazines; young peoples costume are inspired by what is seen as "fashionable". For example many young girls are mesmerized by the style of Alexa Chung, and try as hard as possible to dress like her. This research resulted in Anna and I looking in Magazines and music videos containing 'celebs' to find the inspiration for the costume of our main character. 

Thea justified my point above by explaining that her style is inspired by magazines, also she explained that websites,  peers and shop windows also take a part in this inspirations. 'Shop windows' indicate the relevance of high street brands, and link well to mine and Anna's character in our music video. 

I was interested to know what radio stations Thea listened to regarding the fact that if she listens to a pop station  (Kiss FM) than it is very unlikely she would hear Jungle Doctors, and she may not be the right niche group, as someone who likes the indie genre is who we are submitting. Thankfully Thea explained that, although she does not listen to the radio much, she listens to Radio 1 or XFM, which are two stations where 'Boat Song' would be heard, and already has been heard (xfm). 

I then went on to ask where she thinks Jungle Doctors would be played, and Thea assumed the same as I did; 'an indie station - XFM'. This is where Jungle Doctors have been played before on their 'new music' set, which links in perfectly to what mine and Annas niche group is about. After receiving this information I produced a short study on the exhibition of Jungle Doctors on XFM. 

I felt that it was important to see what bands Thea felt linked with Jungle Doctors. Like I predicted she listed bands which relate to the genre. However some of the bands she listed I had not considered before, like The Maccabees, this meant I could research into this artist and their music videos.  

I felt that it was important for Anna and I to know whether we had picked the right target audience, so by asking an individual from our niche group whether they would buy the song or not, it would answer this question. Thea felt that it was 'catchy' and 'upbeat', and explained that yes she would purchase the song. 

As Thea is part of our target audience, I though it would be useful to get her opinion on what age Jungle Doctors appeal to, she felt that younger ('youth age') and older people would invest their time into Jungle Doctors, as they are 'fresh'. However as a niche audience, Anna and I could not appeal to such a wide target age, so we are sticking to our 15 - 18 year olds, as this covers young adults, and teens. 

To cut down our target market, Anna and I felt that if the song promoted to one gender, than it would be more effective as the print productions and layout of video could cater for that gender. Thea felt that it could promote to both male and female, however I feel that the fact the band could be singing to girl, a female audience would be more likely to enjoy Jungle Doctors. 

There was a piece of footage which became corrupt, and I was not able to upload it, so instead I will explain what the video consisted of. I asked Thea what first comes to mind when listening to Boat song;  she felt that the evening time, and going to the beach were relevant, she also suggested that sharing memories with friends could link well to the lyrics, and she also suggested a 'romantic partner'. 

Shot List

Exhibited is the shot list I have produced for our music video, I worked on half of this after our footage was taken, I felt that this was far more helpful as I could put each shot in order according to the shot list. Resulting in me being organised and able to begin editing quicker than I would have done if I did not have such an in depth shot list. 

Question 3

What have you learnt from your audience feedback?

I began my peer assessment by asking many of my peers questions within in a questionnaire, this was to get their feedback and honest views anonymously. I made sure that they were of the same target audience, as so Anna and I could see if what we had done to appeal to the target audience was a success. The overall feedback was good, and 'exciting', which pleased both Anna and I. I began first with the exhibition of my feedback from my music video, some points helped with improvements Anna and I had made. 

I produced the same idea regarding my print productions, peer analysis was vital, and changes were made and spotted which I may not have noticed myself. The feedback I received from my target audience that I had used photoshop well and promoted the idea of britishness effectively. 

Without feedback from my audience I would not have known how successful I had portrayed the band and particularly the genre. Also without the agreement and eye of the audience, the album and the band would not be promoted, which makes the appeal to the audience imperative. Overall my target audience enjoyed my use of mise - en - scene within my print productions and my music video, the link between my print productions and my music video was clear and concise, resulting in my personal ideas being enjoyed by the target audience. 

Question 4

How did you use technologies in the construction and research, planning and evaluation stages?

The development in modern technology regarding the internet has been very useful, in fact without it, it would have been almost impossible to find the information needed about the artists, artists which link to our genre, and inspirations for our music video and print productions. I was able to notice any recurring motifs, and with out the internet I may have reflected the genre wrong, and also I would not have been able to back up my ideas with evidence. 

Independent Study

As part of my independent study, I researched the life of an unsigned artist and the struggles they go through. As Jungle Doctors live in London, I was unable to do this regarding them. So I asked my friend Matilda Pine, who is an unsigned artist some questions. I planned to film her responses, however due to lack of time, and both of us not being around I chose to email her instead. As I am her friend, I have insightful knowledge of her pressures, and what she does to promote her music, which is helpful within this study. 

I have exhibited the email as evidence of the conversation between Matilda Pine and I, but I have also produced a power point, including further information and analyzing each answer properly. 

Activities Of Target Audience

Jungle Doctors - Boat Song

https://www.youtube.com/watch?v=4kn6k0FrRRA&list=PLnEq-1Dzw5TLHDTSNXBDpcpukaL5tQTjR

Case Study 4 - Genre

Foster The People are an American Indie band, who formed in Los Angeles, California (2009). The groups music is described as melodic dance - infused pop and rock.  The group's single 'Pumped Up Kicks' became a viral success in 2010, resulting in them receiving a record deal, and gaining a fan base through small club shows and festival appearances. I have chosen to research the relevance of genre within one of Foster The People's music videos, this is because of the fact that Jungle Doctors are in the indie genre also. 'Helena Beat' was released on July 26th 2011. 

 

Question 2

How effective is the combination of your main product with ancillary texts?

Final Print Productions

Panel 1 

 

Panel 2, 3, 4

Panel 5

Panel 6 

Magazine Advert 

Promotional Poster

Magazine

Magazines which could potentially hold Jungle Doctors advert

 

NME magazine was first published in March, 1952, but was in Newspaper form. It now holds, not just a magazine, but a radio station and website also. The website is now the worlds biggest standalone music site, with over 7 million users per month. The website is particularly valuable regarding promotion of Jungle Doctors, as in this day and age the internet is a prime spot for our target audience to come across information and new bands. Thus leading them to find out more about unsigned and potential iconic artists. Regarding the radio station, our target audience could come across the track in any setting or location, as you can now download an app and listen to the radio on your phone. NME is targeted to pop/rock/indie genres, the magazine is and can be read by a large quantity of the target audience; I myself read the magazine, and my dad at my age collected it too. The Beatles and The Rolling Stones were frequently featured on the front cover, thus suggesting that the target audience may already be possessed to buy the magazine, due to the iconic artists on the front cover. However once purchasing the audience may come across my magazine advert. The radio station could be something where Jungle Doctors are promoted and heard of, and could take part in the NME up and coming artist award in the NME awards. Sometimes NME's colour coordination in their magazines is quite dark and mysterious, this is a bonus as when our audience turns the page, my advert will pop out with it's burst of colour and attraction, thus making the audience far more interested.  I have included some examples of magazine adverts which link well with mine and the way my advert is laid out.

 

 

 

 





Question 1

            In what ways does your media product use, develop or challenge forms and conventions of real media products?

Print Productions

As I am adamant that I would like a panorama image within the inside of my album,  I feel that a six paneled album will be much more effective, as the panorama will be shown in its full length. Also it is unique and has more depth to it than just being a container for the CD, which is not what I wanted it to be, I wanted it to be something worth purchasing. I have included print screens of all my print productions as they are edited and created, as not only evidence, but showing development of my growing skills. 

Panel 1 

I have explained my reason for the use of the marble effect in a previous slide. But I feel it turned out well regarding the relevance of sunset and the link with panels 5 and 6. The black font stands out over the colors, which I think is effective as the audience can see the bands name clearly, and the black boat. I edited the colors with added contrast and brightness, because I felt that they needed more depth to them, and that the white lines should stand out further. 

Panel 2 & 3 & 4 

 before: 

after: 

With my panorama image, I felt that it was important for the colors to pop out, and grab the audiences attention, I could succeed with this by heightening the color correction, brightness and contrast. I was unsure at one point whether I should emphasis the black colors within the image, or make them low; in the end I chose to heighten the black, as this made the shadows, and craves of the water shine through. I feel this image emphasizes the dream like effect, and makes the image seem almost like a paradise. There is also a contrast between light (left) and dark (right), which is quite appealing as the decking sets the contrast apart.  

Panel 6 

Before:

After:

I decided that the image presented was the best within my still images, because it expresses britishness, and it relates well with the music video and constant theme of a sunset. I also chose this image because I felt it linked with panel 1 and 5, the color contrast is appealing and I do not feel it would give the same effect if it was the image from the arcade. I chose to include a border to make the song selection stand out further, at first I could not decide on what color the border should be, however in the end I felt that black was the perfect color, as it linked with the shadows of the buildings, and made the song names stand out and link with the colors, giving a bold eye catching effect. 

Panel 5 

Idea 1 for magazine advert

Before:

After: 

The magazine advert was the hardest to edit as I had to include a lot of information (release date, album review, website). I changed the colors, like I had done in the panorama, this was so the sky was much more in depth and the in dent of the cloud in a way underlines the title of the band and the album. The red boat could symbolize the girl dressed in red within the music video, I felt it was important to include a magazine review, NME was perfect as they specialize in the Indie Rock genre. 

Idea 2 for magazine advert

I did not feel that this edit was as strong as the first, because although it encorporated the same information, the single independent boat had much more meaning, and stood out more than the other. 

Promotional Poster

Before:

After:

I chose to include a promotional poster, as the target audience would most likely see this, than that of a magazine advert, because they are the clientele who would go to gigs and festivals where these posters would be exhibited. I did not include anything besides the bands logo and their website address, this was to leave suspense and mystery and to result in the audience looking up the band, and finding what the poster was all about. They would also link the music video within this too.