Deciding Fonts

Font regarding print productions is a major aspect, as it’s what draws the audience in, and also without it the name of the band would be unknown, so it is vital that it is legible. When considering the font for my print productions, I felt that it was important for me to study the fonts of Jungle Doctors albums and try to choose one which relates to them. I selected five fonts from Photoshop and produced a questionnaire to ask the public. I asked individuals from the target audience mainly, but also considered the views of individuals outside of the target audience. 

My Questionnaire: 

I asked individuals mainly representing the target audience, but I also considered the views of people older and younger than that of the target audience. 

Which font do you like the most? Why? 

5 - This young individual is 14 years old, it chose number five because he felt that it fun and legible. However his views are not required as much as he does not fit the target market category. 

1 - The female answering this question is 18 years old, she is a perfect example of the specific target audience. She explains that she appreciates number 1 as a font because it is 'unique and stands out from the others'. Personally I feel that number 1 is quite enticing as the little arrows resemble small beach huts, which are exhibited frequently in the music video. 

2 - I asked a women of the age of 30 on which font she found most popular, which was number 2, because she thought that  it was unique to the other fonts, and she had not seen album covers with that font before. However I feel that the bands name in capital letters is far more bolder and stands out to the buyer. 

Which font relates most to the font already used by Jungle Doctors? How? 

3 - Because the letters are bold and intriguing - 'each letter stands out on it's own'. 

3 - Because the letters look far better in capitals, and that the letters are 'close together' 

4 - 'Although it seems impossible to find smaller 'o's, I feel that number 4 resembles Jungle Doctors the most, especially the 'g'

Do any particularly appeal to the target audience (16 -19) ? How?

5 - The young boy explained that the font number 5 resembled that of a popular store, which mains target market is 16 + girls. 

1 - Because it has a contemporary edge to it, relevant as the target age group focuses on brands etc

The women could not really have much of a say on this particular aspect, as this is not her niche market. 

Do any of the fonts look unprofessional? 

2 - 'Looks as if someone has drawn it very badly' 

2 / 5 - 'They are a classic font which does not appeal to me at all, like comic cans' 

1 - 'The arrows confuse me, and I do not see there relevance' 

From collecting this data, I have realized that asking an individual out of the target audience is not very relevant, although it does give an aspect on what not to do. Asking someone just below the target audience, was actually very helpful, because they seemed to know a lot about the target market, and appealing to a bigger target market is always far better. 

A big aspect of the target audience is that they are 16-19 year old females. Anna and I are this age, which is perfect as we can relate well to what the audience needs. The stereotypical outlook of girls is that they like to go shopping, which in some aspects is true. After studying closely the fonts, I realized that some of them related to well known high street retail shops, resulting in the enticement and relevance of the target audience. 

I have decided on Font 1; it was my original favourite, because of it's uniqueness. I also think it links the most to Jungle Doctors album fonts currently, with the fact that each letter is a different size, and stands out separately. Rather than being plain and boring.